SEO audit: what it checks, what it costs and when it is worth it
What an SEO audit checks (technical, content, authority, local and AI visibility), the difference between an automated and a manual audit, what it costs and what you should get at the end.
SEO · · 2 min read
A site can look great and still bring nothing from Google. An SEO audit answers "why?" and, more importantly, "what do I fix first?".
What an SEO audit checks
- Technical: speed on phones (Core Web Vitals), indexability, 404s, redirect chains, duplicate pages, the sitemap.
- Content: a page per service, clear titles and descriptions, answers to the questions customers ask.
- Authority: which sites link to you and how credible they are.
- Local SEO: Google Business Profile, reviews, consistent contact details.
- AI visibility: structured data, direct answers and crawler access decide whether ChatGPT or Perplexity cite you.
Automated or manual?
An automated audit runs in seconds and finds the obvious issues. Start with our free scanner.
A manual audit does what a tool can't: it reviews every page, your backlink profile, competitors and the keywords where they outrank you, crawl and indexing errors, and ends with a prioritised action plan with deadlines.
When a manual audit is worth it
When Google traffic dropped and you don't know why, after a launch or migration, when a competitor always ranks above you, or before investing in content or ads.
What it costs
The scanner is free. The ABG manual audit starts at 400 RON and grows with the size and complexity of the site. See the scanner page, our SEO, GEO and AEO service, or request a manual audit.
FAQ
How much does an SEO audit cost?
An automated audit can be free, like our scanner. A manual audit depends on the size of the site and how many competitors are analysed; at ABG Soft it starts at 400 RON.
How often should I audit my site?
A full audit once a year or after big changes (new site, migration, domain change), plus a monthly automated check to catch new problems early.
Want to know where your site stands?
The free scan shows your speed, SEO and AI visibility in 30 seconds.